________ Is a Pricing Tactic a Firm Uses for Two

question 134

Multiple Choice

________ is a pricing tactic a firm uses for two products that work only when used together.The firm sells one item at a very low price and then makes its profit on the second high-margin item.

• A)Two-part pricing
• B)Price bundling
• C)Captive pricing
• D)Penetration pricing
• E)Skim pricing

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Definitions:

Buying Process

The series of steps that a consumer goes through before making a purchase decision, including awareness, consideration, and decision.

Retail Professional

An individual who works in the retail industry, specializing in areas such as sales, customer service, or product management.

Geofencing

A location-based service that triggers an action when a mobile device enters or exits a predefined geographical area.

Location-based Technology

Technologies that use the geographic location of a device or user to provide services or data relevant to that location.