The Use of Short-Term Incentives to Encourage the Immediate Purchase

question 115

Multiple Choice

The use of short-term incentives to encourage the immediate purchase or sale of a product or service is called ________.

• A) indirect marketing
• B) sales promotion
• C) personal selling
• D) public relations
• E) advertising

---

Definitions:

Situational Explanation

An explanation that attributes behavior to external factors, circumstances, or situations rather than to individual characteristics.

Dispositional Explanation

An attribution that attributes someone's behavior to their inherent qualities, characteristics, or personality, rather than external situations.

Consensus

General agreement or collective opinion among a group of people, particularly in decision-making processes.

Consistency

Consistency refers to the quality of always behaving or performing in a similar way, maintaining a uniform approach in actions, principles, expectations, or outputs.