Which of the Following Statements About Advertising Is True

question 46

Multiple Choice

Which of the following statements about advertising is true?

• A) Advertising is personal communication from an identified sponsor using the mass media.
• B) Consumers perceive advertising as always having a high level of credibility.
• C) Advertising can be used to establish and reinforce a distinctive brand identity.
• D) Advertising tends to be comparatively inexpensive.
• E) Advertising always relies on factual information.

---

Definitions:

Entrepreneurs

Individuals who initiate, manage, and assume the risks of a business or enterprise with the aim of making a profit.

Jeff Bezos

Founder of Amazon.com, an entrepreneur known for transforming online shopping and investments in space technology through his company Blue Origin.

Experimentation

The process of trying out new ideas, methods, or activities to discover what works best in a specific context.

Entrepreneurial Journey

The path of creating and developing a new business venture, encompassing the challenges, successes, and experiences encountered by an entrepreneur.