________ Components of the Promotion Mix Do Not Seek a Short-Term

question 85

Multiple Choice

________ components of the promotion mix do not seek a short-term increase in sales.Instead,with these communication activities,the company tries to maintain a positive image of an organization and its products.

• A)Personal selling
• B)Sales promotion
• C)Public relations
• D)Word of mouth marketing
• E)Direct marketing

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Definitions:

Taxable Income

Taxable Income is the portion of an individual's or corporation's income used to determine how much tax is owed to the federal, state, or local government.

Tax Liability

The total amount of taxes owed by an individual, corporation, or other entities to the taxing authority.

Qualified Dividends

Dividend payments received from shares of stock held for a certain period of time which are taxed at the lower capital gains tax rate rather than ordinary income tax rates.

Taxable Income

The portion of an individual's or entity's income subject to taxation after all deductions and exemptions.