Which of the Following Is NOT Considered an Unethical Buzz

question 61

Multiple Choice

Which of the following is NOT considered an unethical buzz marketing strategy?

• A)infiltration
• B)creating evangelist programs
• C)shilling
• D)comment spam
• E)stealth marketing

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Definitions:

Social Category

A grouping of people who share a common characteristic or attribute but do not necessarily interact or identify with one another.

Example

A representative case used to illustrate or explain a rule, situation, or principle.

In-groups

Social groups to which an individual feels they belong and with which they identify, fostering a sense of loyalty and us-versus-them dynamics with out-groups.

Out-groups

Groups to which an individual does not belong or identify with, often regarded by members of the in-group as their opponents or as socially inferior.