Examlex
Which of the following is NOT a step in developing a promotional plan?
Net Income
The total earnings of a company after subtracting all expenses, including taxes and operating costs, indicative of its profitability.
Sales Mix
The combination of different products or services that a company sells, each contributing to total sales revenue.
Break-even Point
The point at which total costs and total revenue are equal, meaning no net loss or gain is incurred by the business.
Contribution Margin Ratio
The percentage of each sales dollar that remains after variable costs have been deducted, indicating how much contributes towards fixed costs and profit.
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