After Determining Its Communication Objectives, the Company's Next Step in Developing

question 35

Multiple Choice

After determining its communication objectives, the company's next step in developing a promotional plan is to ________.

• A) identify the target audiences
• B) determine its marketing communication budget
• C) design the promotion mix
• D) decide on a push or pull strategy
• E) identify its product's phase in the product life cycle

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Definitions:

Manufacturer

An entity or business that produces goods on a large scale using raw materials and various processes, typically involving machinery and labor.

Marketing Channel

Pathways that products and services follow from producers to consumers, including intermediaries like wholesalers and retailers.

Oriental Rugs

Hand-knotted or woven rugs from the Middle East, Central Asia, and the Far East, known for their intricate patterns and craftsmanship.

Brick-And-Mortar

Traditional physical retail stores as opposed to online or electronic marketplaces.