A Newspaper Article Announced That VoiceStream Wireless, the Nation's Sixth-Largest

question 115

Multiple Choice

A newspaper article announced that VoiceStream Wireless, the nation's sixth-largest wireless carrier, was changing its name to T-Mobile and that to begin the makeover process it had replaced spokesperson Jamie Lee Curtis with Catherine Zeta-Jones.Of which element of the promotion mix is this an example of?

• A)sales promotion
• B)advertising
• C)public relations
• D)personal selling
• E)product

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Definitions:

Chinese Market

The marketplace encompassing the buying, selling, and production of goods and services in China.

Direct To Consumer

A business model where companies sell directly to consumers, bypassing traditional retail intermediaries.

Marketing Channel

A system of intermediaries between the producer or seller of a product and the end consumer, facilitating the distribution of products or services.

Advertising Media

Channels through which advertising messages are delivered to their intended audience, including print, digital, broadcast, and outdoor media.