If You Visit Www

question 67

Multiple Choice

If you visit www.diamondsareforever.com,you can design your own ring.This site,which is operated by De Beers,then allows you to email a picture of your ring to friends and relatives.This way,they can share in the excitement and be informed of the Web site's existence.De Beers is using ________.

• A)shilling
• B)viral marketing
• C)stealth marketing
• D)direct marketing
• E)virtual marketing

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Definitions:

Psychological Differences

Variations in mental processes or behaviors among individuals due to various factors such as genetics, environment, or experiences.

Culture

The enduring behaviors, ideas, attitudes, values, and traditions shared by a group of people and transmitted from one generation to the next.

Enduring Traditions

Practices, beliefs, or customs that are passed down through generations, maintaining continuity with the past.

Ethical Principles

Foundational guidelines that govern the conduct of individuals and organizations, often emphasizing respect, fairness, and integrity.