An Ad in a Professional Journal Targeted to an Audience

question 147

Multiple Choice

An ad in a professional journal targeted to an audience of dentists asked dentists to recommend Crest toothpaste to their patients. It offered toothpaste samples that dentists could buy at cost to give to their patients to encourage patients to take better care of their teeth. The manufacturer of Crest toothpaste was using ________.

• A) viral marketing
• B) stealth marketing
• C) a push strategy
• D) a pull strategy
• E) public relations

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Definitions:

Incomes

The money received by an individual or organization, typically on a regular basis, for work, through investments, or from benefits.

Cultural Backgrounds

The cultural experiences, practices, languages, values, and worldviews that shape an individual's identity and perceptions, influenced by the society and community they are raised in.

Poverty

Poverty is a state or condition in which a person or community lacks the financial resources and essentials for a minimum standard of living.

Races

Socially constructed categories that classify humans based on physical characteristics, ancestry, historical affiliations, or cultural aspects.