Explain the Buzz Building Form of Viral Marketing

question 126

Essay

Explain the buzz building form of viral marketing. What are the aims of viral marketing, and how are they accomplished? Give an example of a successful viral marketing campaign.

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Definitions:

Dopamine

A neurotransmitter important in reward, motivation, and motor control, often linked to pleasure and addiction.

Neurotransmitter

Chemical substances that transmit signals across a synapse from one neuron to another neuron or to a target cell.

Amphetamine

A potent central nervous system stimulant that is used in the treatment of attention deficit hyperactivity disorder (ADHD), narcolepsy, and for weight loss, but can also be abused as a recreational drug.

Tranquilizers

Medications used to reduce tension or anxiety, often by depressing the central nervous system.