Which of the Following Is True of Institutional Advertising

question 93

Multiple Choice

Which of the following is true of institutional advertising?

• A) It is also known as public-service advertising.
• B) It describes products as customer services.
• C) It is primarily used to support sales promotion activities.
• D) It promotes the activities or point of view of an organization.
• E) It is used only by non-profit and government organizations.

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Definitions:

Lobbying

The act of attempting to influence decisions made by officials in a government, most often legislators or members of regulatory agencies.

Without Restriction

Condition where there are no limitations or constraints imposed on the use, distribution, or manner of an action.

BoardSource

An organization that provides resources and support for nonprofit board members and leaders.

Advocacy Policies

Initiatives or actions undertaken to support and promote a particular cause or policy idea.