Why Is M-Commerce Considered an Important Form of Direct Marketing

question 16

Essay

Why is m-commerce considered an important form of direct marketing?

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Definitions:

Scheme

A plan or strategy designed with a specific aim or outcome in mind, often outlining steps or methods to achieve it.

Violation of Expectations

A method used in developmental psychology to study infants' understanding of the world by gauging their reactions to events that deviate from what they anticipate.

Event

An occurrence or happening, often significant in nature.

Infants

Infants are young children, typically under one year of age, who are in the earliest stage of their lives, characterized by rapid physical and cognitive development.