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What is the relationship between personal selling and the marketing push strategy?
Reasonable Understanding
A standard determining what a typical person would comprehend in a given set of circumstances.
Apparent Authority
The seeming authority that a principal has granted to an agent, leading a third party to reasonably believe the agent has such power.
Actual Authority
The express or implied power granted by a principal to an agent to act on the principal’s behalf.
Borg
A fictional collective from the "Star Trek" universe that assimilates species and technologies to achieve perfection.
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