Which of the Following Statements About a Vertical Marketing System

question 107

Multiple Choice

Which of the following statements about a vertical marketing system (VMS) is true?

• A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel.
• B) Members of a VMS operate totally independently of one another outside of buying and selling one another's products.
• C) The three types of vertical marketing systems are independent, conventional, and customized.
• D) Channel conflict is a more serious problem in a vertical marketing system than in a conventional marketing system.
• E) Conventional marketing systems are more efficient than vertical marketing systems.

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