Company XA Is Looking at Adding More Services to Its

question 152

Multiple Choice

Company XA is looking at adding more services to its portfolio and is considering renting the necessary infrastructure needs from external agents.What term refers to this concept?

• A)outsourcing
• B)contracting
• C)on-demand computing
• D)customized technology

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Definitions:

Brand-Switching

The consumer behavior of switching from using one brand to a different brand, often influenced by pricing, promotions, satisfaction levels, or curiosity.

Unaided Recall Test

A measure of memory in which respondents are asked to remember specific information without the use of any prompts or cues, often used in market research to assess brand awareness.

Jury Test

A method used in marketing research where a product, ad, or campaign is evaluated by a panel of judges or potential consumers for feedback.

Aided Recall

A market research technique where respondents are prompted with specific cues or aids to help them remember certain information or brands.