What Application of Data Mining Identifies the Products and Services

question 52

Multiple Choice

What application of data mining identifies the products and services most commonly purchased at the same time?

• A)customer churn
• B)direct marketing
• C)market basket analysis
• D)business intelligence tool

---

Definitions:

Total Assets

The sum of all assets owned by a company, including cash, investments, equipment, and real estate.

EBIT

Earnings Before Interest and Taxes, a financial metric that calculates a company's profitability based on operations, excluding interest and taxes.

Capital Structure

The mix of a company's long-term debt, specific short-term debt, common equity, and preferred equity, which is considered when financing its overall operations and growth.

Economic Expansion

A phase of the business cycle where economic activity is increasing, characterized by higher production, employment, and income.