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Benefits Sought
The specific advantages or positive outcomes that consumers desire when choosing among products or services.
Behavioral Segmentation
The process of dividing a market into groups based on consumer behaviors, such as purchase history, product usage, or decision-making patterns.
Product Features
Specific characteristics or attributes of a product that are intended to enhance its appeal to potential buyers.
Different Customers
Different customers refer to the varying groups of consumers, each with unique needs, preferences, and purchasing behaviors.
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