What Divides the Pool of Potential Customers into Subgroups, Usually

question 79

Multiple Choice

What divides the pool of potential customers into subgroups, usually based on demographic characteristics?

• A)disintermediation
• B)social networking
• C)market segmentation
• D)geographic distribution

Identify the role of government and policies in modifying behaviors through economic incentives.

Understand how people respond to changes in prices and the availability of resources.

Appreciate the importance of choices and trade-offs in economic theory.

Recognize the significance of individual choice in the allocation of scarce resources.

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Definitions:

Note Receivable

An asset account representing amounts owed to a company by customers or others who have signed promissory notes in favor of the company.

Interest Income

Revenue earned by lending funds or through investment securities that pay interest.

Accrued Interest

Interest that has accumulated over a period but has not yet been paid or received.

Note Payable

A financial obligation represented by a written promise to pay a specified amount of money, plus interest, by a certain date or on demand.