The Practice of Market Segmentation Divides the Pool of Potential

question 72

True/False

The practice of market segmentation divides the pool of potential suppliers into subgroups usually defined in terms of demographic characteristics.

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Definitions:

Quoted Interest Rate

The interest rate that a lender states or advertises, not accounting for the compounding of interest within a specific period.

Interest Payment

The payment from a borrower or deposit-taking financial institution to a lender or depositor of an amount above repayment of the principal sum, at a particular rate.

Compounded

The process of generating earnings from previous earnings, calculated by applying the earnings rate not only to the principal but also to the accumulated earnings over past periods.

Compounds Semi-Annually

Interest on an investment or loan is calculated and added to the principal balance twice a year.