What Functional Unit Is Likely to Benefit from Use of a Customer

question 76

Multiple Choice

What functional unit is likely to benefit from use of a customer relationship management system?

• A)market research
• B)product development
• C)quality control
• D)call centre

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Definitions:

Patent

A governmental right granted to an inventor, giving the exclusive right to make, use, sell, and import an invention for a certain period of time.

Marginal Cost

The cost added by producing one additional unit of a product or service, an important concept in economics for determining the optimal level of production.

Monopolist

A single firm or entity that is the exclusive provider of a good or service, thus controlling its market price.

Lerner Indices

Measures of a firm’s market power based on the difference between price and marginal cost, normalized by the product's price.