The Ultimate Goal of Management Information and Decision Support Systems

question 63

True/False

The ultimate goal of management information and decision support systems is to help managers at the highest level of an organization make automated decisions with little or no effort.

Recognize the role and techniques of personal selling in the marketing mix.

Understand the strategies and objectives behind different pricing decisions.

Acknowledge the significance of positive public relations and its impact on organizations.

Comprehend the distinction between push and pull promotional strategies and their implementation.

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Definitions:

Piggyback

A strategy or method where one event or action is used to succeed or leverage another, often used in logistics, financing, or marketing contexts.

Brainstorming

A creative group problem-solving and idea generation technique where participants are encouraged to come up with thoughts and solutions without judgement.

Groupthink

A psychological phenomenon that occurs within a group of people, where the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.

Nominal Group Technique

A structured method for group brainstorming that encourages contributions from everyone.