A Firm That Has Determined Which Customers to Serve,where to Conduct

question 22

Multiple Choice

A firm that has determined which customers to serve,where to conduct business,and how to meet customer needs has most likely developed a ________.

• A) profit analysis
• B) business portfolio
• C) marketing strategy
• D) public relations plan

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Definitions:

Budget Preparation

The process of creating a plan that estimates the revenue and expenses for a future period.

Capital Expenditures Budget

A budget summarizing plans for acquiring fixed assets.

Operating Budgets

Detailed plans that outline expected revenue and expenses over a certain period, focusing on the day-to-day operations of an organization.

Continuous Budgeting

A method of budgeting that provides for maintaining a 12-month projection into the future.