Which Marketing Strategy Involves Developing the Lowest Cost Structure in Order

question 31

Multiple Choice

Which marketing strategy involves developing the lowest cost structure in order to earn higher margins?

• A) competitive scope
• B) cost leadership
• C) segmentation
• D) differentiation

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Definitions:

Parent-Country Nationals

Employees from the country where the multinational company's headquarters is located, working abroad.

Company's Needs

The specific requirements or demands that a company must fulfill to achieve its goals, including resources, skills, and tools.

Third-Country Nationals

Employees who are citizens of a country other than the one in which the organization is located and the one they are working in.

Host-Country Culture

The set of norms, values, practices, and social behaviors of a country in which a multinational company operates.