Which of the Following Marketing Strategies Is LEAST Likely to Generate

question 19

Multiple Choice

Which of the following marketing strategies is LEAST likely to generate long-term success for a firm?

• A) differentiation in a mass market
• B) cost leadership in a niche market
• C) differentiation in a niche market
• D) cost leadership in a mass market

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Definitions:

Acceptance

In contract law, acceptance refers to the agreement by the party to whom an offer has been made to the terms of the offer, resulting in a legally binding contract.

Mailbox Rule

A legal doctrine stating that an offer is considered accepted at the time the acceptance is sent via the mail or other delivery method.

Risk

In law and business, risk refers to the exposure to potential loss or damage arising from various factors like legal liabilities or financial transactions.

Offeror

An offeror is a person or party who presents a conditional proposal to enter into an agreement with someone, known as the offeree, which becomes legally enforceable if accepted by the offeree.