Which Marketing Strategy Involves Developing the Lowest Cost Structure in Order

question 31

Multiple Choice

Which marketing strategy involves developing the lowest cost structure in order to earn higher margins?

• A) competitive scope
• B) cost leadership
• C) segmentation
• D) differentiation

---

Definitions:

United Parcel Service

A multinational package delivery and supply chain management company known for its brown delivery trucks and uniforms.

Countries And Territories

Geographically defined areas recognized as distinct entities, with countries being sovereign states and territories often being administrative divisions or regions under the jurisdiction of a country.

Contingency Of Reinforcement

The relationship between behavior and its consequence, indicating that a certain action will result in a specific outcome.

Consequence

The result or outcome of an action or condition.