Which of the Following Is NOT a Challenge Presented to Marketers

question 28

Multiple Choice

Which of the following is NOT a challenge presented to marketers by the product life cycle?

• A) Sales and profits for all products eventually decline.
• B) It is difficult to plot the life cycle stages as a product goes through them.
• C) A firm must be effective at adapting its marketing strategies for different life cycle stages.
• D) Changing tastes and technologies affect the marketing of a product as it passes through life cycle stages.