Which of the Following Collects Customer Satisfaction Data for the Purpose

question 18

Multiple Choice

Which of the following collects customer satisfaction data for the purpose of measuring marketing strategies and troubleshooting product malfunctions?

• A) marketing information system
• B) supplemental marketing tool
• C) consumer marketing database
• D) strategic marketing matrix

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Definitions:

Heuristic

A problem-solving approach that employs a practical method or various shortcuts to produce solutions that are not guaranteed to be optimal, but sufficient for the immediate goals.

Information Retrieval

The process of obtaining relevant information from a collection of resources in response to a specific query or need.

Hill-climbing

A mathematical optimization technique that involves iterative progress toward a solution or goal by incrementally improving from the current state.

Heuristics

Mental shortcuts or rules of thumb that simplify decision-making processes, often leading to quicker but sometimes less accurate judgments.