Why Is It Important to Establish Clear Marketing Objectives? How

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The Answer is Having clear marketing objectives enables a company to: (1)focus and organize its efforts; (2)direct day-to-day activities and achieve consistency in decisions; (3)motivate people to strive for excellence; and,most importantly,(4)provide a basis for assessment and control.A simple mnemonic for weighing effective and useful marketing objectives is "SMART," which denotes that objectives should be: Specific,Measurable,Achievable,Relevant,and Time-specific.

Why Is It Important to Establish Clear Marketing Objectives? How

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