Which of the Following Collects Customer Satisfaction Data for the Purpose

question 18

Multiple Choice

Which of the following collects customer satisfaction data for the purpose of measuring marketing strategies and troubleshooting product malfunctions?

• A) marketing information system
• B) supplemental marketing tool
• C) consumer marketing database
• D) strategic marketing matrix

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Definitions:

Cost Estimates

Predictions or approximations of the expenses associated with a project, task, or purchase, often used in budgeting and planning.

Claim Messages

Communications asserting a right or demand for action or compensation, typically in the context of customer service or insurance.

Positive Manner

An approach or method characterized by optimism, constructiveness, or affirmative attitude.

Replacement

The act of substituting one item or person for another, often to fill a vacancy or to update with something newer or better.