Consumers Often Rely on Decision Guidelines,or Mental Rules-Of-Thumb,when Weighing the Merits

question 7

Multiple Choice

Consumers often rely on decision guidelines,or mental rules-of-thumb,when weighing the merits of competing brands.These rules are referred to as ________.

• A) affects
• B) attitudes
• C) heuristics
• D) cognitions

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Definitions:

Risk Taking

The act of undertaking actions or decisions that involve potential for loss or failure, typically in the hope of achieving a significant reward.

Fit Perspective

focuses on how well an individual matches with their work environment or role, emphasizing the importance of alignment for job satisfaction and performance.

Short-Term Performance

The success or effectiveness of an individual, team, or organization over a brief period, often evaluated against predetermined goals or benchmarks.

Kilmann-Saxton Culture-Gap Survey

A diagnostic tool used to identify discrepancies between the current culture of an organization and its desired state, to inform change strategies.