Customer Satisfaction with a Purchase Is Based on How the ________

question 12

Multiple Choice

Customer satisfaction with a purchase is based on how the ________.

• A) product's final cost aligns with the customer's perceptions
• B) product's brand personality aligns with the customer's attitude
• C) perceived risk of purchasing a product compares to the customer's risk
• D) actual performance of a product compares to the customer's expectations

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Definitions:

Self-actualization

A psychological concept referring to an individual achieving their full potential, fulfilling creative abilities, and seeking personal growth.

Social

Relating to society or its organization.

Maslow Hierarchy

A theory of human motivation that ranks human needs in a pyramid structure, from basic physiological needs at the bottom to self-actualization at the top.

Self-actualization

The realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.