Consumers Often Rely on Decision Guidelines,or Mental Rules-Of-Thumb,when Weighing the Merits

question 7

Multiple Choice

Consumers often rely on decision guidelines,or mental rules-of-thumb,when weighing the merits of competing brands.These rules are referred to as ________.

• A) affects
• B) attitudes
• C) heuristics
• D) cognitions

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Definitions:

Principle Of Continuity

A concept in psychology suggesting that experiences are linked over time, creating a coherent sense of self.

Relative Motion

The movement of an object in relation to another, highlighting that motion is observed differently depending on the observer's position.

Depth Cue

A visual or auditory signal that provides information about the distance or three-dimensional characteristics of an object or scene.

Visual Cliff

An experimental apparatus used to study depth perception and fear of heights in infants and young animals.