In Market Segmentation,________ Are Any Underlying Motivations That Drive Consumer

question 27

Multiple Choice

In market segmentation,________ are any underlying motivations that drive consumer consumption,such as security or shelter.

• A) demands
• B) benefits
• C) values
• D) needs

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Definitions:

Rational Ethics

A branch of ethics focused on determining right and wrong actions based on reasoning and logical analysis rather than on emotions or social customs.

Philosophical Theory

A set of ideas or principles that form the basis of a philosophical system, addressing fundamental questions about life, the universe, and everything.

Human Reason

The faculty of the mind which forms the basis for logical thought, understanding, and decision-making.

Neoliberalism

Neoliberalism is an economic and political ideology that emphasizes free-market capitalism, deregulation, and reduction in government spending.