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How can a firm benefit from segmenting the market?
Personality Category
A classification within a theoretical framework for grouping individuals based on shared psychological traits or characteristics.
Continuum
A continuous sequence in which adjacent elements are not perceptibly different from each other, although the extremes are quite distinct.
Need For Affiliation
Need for affiliation is a psychological and social theory that proposes individuals have a fundamental desire to belong, form connections, and maintain relationships with others.
Affiliation Behavior
The tendency of individuals to seek out and maintain social connections and relationships.
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