Marketers Would Most Likely Use ________ Research to Come Up

question 25

Multiple Choice

Marketers would most likely use ________ research to come up with ideas for new strategies and opportunities or to generate specific issues for future research.

• A) causal
• B) exploratory
• C) descriptive
• D) experimental

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Definitions:

Advertising Content

Materials and messages created to inform, persuade, or remind consumers about a product, service, or brand.

News Content

Information and stories that are reported in various media formats, including newspapers, television, and digital platforms.

Group Behavior

The manner in which people behave when they are in large or small groups, influenced by the presence and actions of others in the group.

Task-Oriented

Focused primarily on completing tasks or achieving goals, rather than on social or emotional aspects.