Which Term Refers to a Group of Marketing Variables a Business

question 2

Multiple Choice

Which term refers to a group of marketing variables a business controls with the intent of claiming a place in customers' minds?

• A) segments
• B) marketing mix
• C) product platform
• D) position statement

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Definitions:

Target Market

Group of people toward whom an organization markets its goods, services, or ideas with a strategy designed to satisfy their specific needs and preferences.

Market Segmentation

The process of dividing a market into smaller groups of buyers with distinct needs, characteristics, or behaviors who might require separate products or marketing mixes.

Organization Marketing

The practice of marketing the brand, culture, and mission of an organization to attract stakeholders like employees, investors, and partners, beyond just promoting products or services.