Cadillac's Portfolio Consists of Sedans,a Crossover,a Sport Utility Vehicle,and a High-Performance

question 15

Multiple Choice

Cadillac's portfolio consists of sedans,a crossover,a sport utility vehicle,and a high-performance version of the sedan.The sedans are sold through the Cadillac dealer network,but the high-performance version is sold in limited volumes and is not available at all dealerships.This difference in availability is an example of how the products within the Cadillac portfolio are differentiated by the ________ element of the marketing mix.

• A) price
• B) place
• C) people
• D) promotion

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Definitions:

Racial Outgroup

A group of individuals who are perceived as different or separate from one's own group due to racial or ethnic distinctions.

Right-Wing Authoritarianism

A personality and ideological framework characterized by submission to authority, aggressiveness towards out-groups, and a rigid adherence to societal norms.

Social Dominance Orientation

A personality trait which predicts social and political attitudes, emphasizing a preference for hierarchy in the social structure and domination over lower-status groups.

Need for Structured Knowledge

The desire or preference for organized and coherent information in order to understand complex phenomena or concepts better.