Which Type of Research Design Would Most Likely Be Used

question 38

Multiple Choice

Which type of research design would most likely be used to characterize specific customers with regard to their behaviors and preferences?

• A) causal research
• B) exploratory research
• C) descriptive research
• D) experiential research

---

Definitions:

Probability

A numerical measure representing the likelihood or chance of a particular event occurring, ranging from 0 to 1.

Population

Refers to the total set of observations that can be made in any given survey or experimental study.

Sample

A group within a larger population chosen for the purpose of conducting measurements, observations, or inquiries to gather data about the entire population.

Experiment

A procedure undertaken to support, refute, or validate a hypothesis, typically involving the manipulation of variables to observe the effect on some behavior or condition.