All of the Following Are Indicators of How Well Customers

question 33

Multiple Choice

All of the following are indicators of how well customers are responding to their experiences with a firm and its products EXCEPT ________.

• A) repeat-purchase intention
• B) intention-to-recommend
• C) customer satisfaction
• D) brand personality

---

Definitions:

Fair Value

An estimated market value of an asset or liability, based on current conditions and willing buyer and seller scenarios.

Insignificant Influence

Refers to a situation where an investor does not have the power to govern the financial and operating policies of an investee, typically resulting in the investment being accounted for using the cost method or fair value method.

Stock Investments

Financial assets representing ownership interest in companies; shareholders may receive dividends and have voting rights.

Cash Dividends

Payments made by a corporation to its shareholders as a distribution of profits in the form of cash.