Effective Marketing Objectives Should Be All of the Following EXCEPT

question 35

Multiple Choice

Effective marketing objectives should be all of the following EXCEPT ________.

• A) specific
• B) relevant
• C) aspirational
• D) time-specific

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Definitions:

Opportunity Costs

The value of the best alternative forgone as a result of making a decision.

Widgets

A generic term used to refer to a hypothetical manufactured product or any small device or gadget.

Fixed Costs

Expenses that do not change with the volume of production or sales, such as rent, salaries, and insurance.

Opportunity Costs

The value of the next best alternative foregone as a result of making a decision.