Which of the Following Is Used by Firms to Collect

question 17

Multiple Choice

Which of the following is used by firms to collect data about customer responses to the marketing mix?

• A) SWOT analysis
• B) CRM system
• C) BCG matrix
• D) ROMI tool

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Definitions:

Passing Data

The process of transferring data between different parts of a computer program or between different programs themselves.

Statement

An instruction in a computer program that performs a specific action.

Invoking A Function

The process of calling a function in a program to execute the set of instructions defined within it.

Summoning

The process of calling or bringing into action a particular function, procedure, or entity within a program or computational framework.