All of the Following Are Indicators of How Well Customers

question 33

Multiple Choice

All of the following are indicators of how well customers are responding to their experiences with a firm and its products EXCEPT ________.

• A) repeat-purchase intention
• B) intention-to-recommend
• C) customer satisfaction
• D) brand personality

---

Definitions:

Retail Outlets

Physical or digital stores that sell goods or services directly to consumers, offering a range of products from one or multiple brands.

Transactional Function

The activities involved in transferring ownership and possession of goods from sellers to buyers, such as selling, buying, and risk bearing.

Distribution

The process of making a product or service available for consumption or use by a consumer or business user.

Risk Taking

The willingness to engage in behaviors that have the potential to be harmful or dangerous, yet also provide the opportunity for some kind of outcome that can be seen as positive.