According to Research by Frederick Reichheld,which of the Following Post-Consumption

question 27

Multiple Choice

According to research by Frederick Reichheld,which of the following post-consumption questions is the most predictive of future consumer behaviors?

• A) How likely is it that you would recommend [company X] to a friend or colleague?
• B) How strongly do you agree that [company X] deserves your loyalty?
• C) How likely is it that you will continue to purchase products from [company X]?
• D) How strongly do you agree that [company X] sells quality products?

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Definitions:

Right to Remedy

The entitlement of a party to have a breach of contract amicably resolved through repair, replacement, or compensation.

UCC

Uniform Commercial Code, a set of laws that provides legal rules and regulations governing commercial or business dealings and transactions.

Substantial Impairment

Significant reduction in the ability or capacity of something, often used in legal contexts to describe the detrimental impact on a person's health or property.

Installment Contract

A contract that outlines a payment plan for the purchase of goods or services over a period of time, typically involving regular payments.