Which of the Following Questions Would Be Most Useful for the Evaluation

question 8

Multiple Choice

Which of the following questions would be most useful for the evaluation of a corporate-level strategy?

• A) Is the marketing mix aligned with the key success factors in the market?
• B) Do executives and employees accept and defend the firm's core values?
• C) Is the portfolio of business units balanced in terms of cash flow and risk?
• D) Does the firm clearly communicate its core ideology to consumers?

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Definitions:

Aggression

Behavior intended to harm or intimidate others, manifesting physically or verbally.

Contingencies

Events or conditions that may occur but are dependent on other occurrences or conditions.

Backward Conditioning

A form of learning where a conditioned stimulus is presented after the unconditioned stimulus, usually less effective or confused with no learning.

Higher Order Conditioning

A form of learning in which a stimulus is first made meaningful or significant through classical conditioning and then used itself as a basis for learning about some new stimulus.