Research Indicates That Most Firms Are More Successful at Winning

question 9

True/False

Research indicates that most firms are more successful at winning new customers than at winning back lost customers.

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Definitions:

Behavior Modification

A therapeutic approach that seeks to change potentially self-destructive or unhealthy behaviors through the systematic application of the principles of behaviorism.

Psychoanalysis

A therapeutic technique and theory of psychology developed by Sigmund Freud that emphasizes exploring unconscious motivations and conflicts to understand and alleviate psychological distress.

Systematic Desensitization

A behavioral therapy technique used to help individuals overcome phobias and anxiety disorders by gradually exposing them to the stimulus in a controlled manner.

Anxiety-provoking Situations

Circumstances or events that induce a state of anxiety or distress in an individual.