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What Is a Transnational Strategy? Why Has This Market Entry

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What is a transnational strategy? Why has this market entry strategy become increasingly popular? What are the advantages and disadvantages of a transnational strategy?


Definitions:

Low Arousal

A state characterized by calmness and a lack of high energy or excitement.

Pleasant Emotion

Feelings that are enjoyable or pleasing, such as happiness, joy, or contentment.

Hedonic Treadmill

A theory proposing that people stay at about the same level of happiness regardless of what happens to them.

Pessimistic Outlook

A tendency to expect the worst possible outcome or dwell on the most negative aspects of a situation.

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