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What Is the Primary Purpose of Market Segmentation? What Characteristics

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What is the primary purpose of market segmentation? What characteristics should segments possess for a firm to make a profit?


Definitions:

Copper

A reddish-brown, ductile, malleable metallic element that is an excellent conductor of heat and electricity and is widely used in electrical wiring and coinage.

Concrete

A composite building material composed of fine and coarse aggregates bonded together with a fluid cement that hardens over time, used extensively in construction.

Heat Produced

The amount of energy released or absorbed as heat during a chemical or physical transformation.

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