The First Step of the Segmentation Process Is to ________

question 3

Multiple Choice

The first step of the segmentation process is to ________.

• A) select the target segments
• B) identify segmentation variables
• C) develop a profile of individual segments
• D) group customers into homogeneous segments

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Definitions:

Strong Relationship

A deep and enduring bond between individuals characterized by mutual respect, trust, and affection.

Independent Variable

The variable in an experiment that is manipulated or changed to observe its effect on the dependent variable.

Dependent Variable

A variable in an experiment that is expected to change as a result of changes made to the independent variable.

Placebo

A substance with no therapeutic effect, often used as a control in testing new drugs.