Which of the Following Is a True Statement About Customer

question 7

Multiple Choice

Which of the following is a true statement about customer relationship management programs?

• A) CRM programs enable firms to tailor new products to individuals customers.
• B) CRM programs rely primarily on mass market communication systems.
• C) CRM programs benefit consumer marketers more than B2B marketers.
• D) CRM programs use demographic data to track customer loyalty.

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Definitions:

Simple Random Sample

A sampling method where each member of a population has an equal chance of being selected.

Tablet Computer

A portable computing device featuring a touchscreen interface and is larger than a smartphone but smaller than a laptop.

Odds

A ratio representing the probability that a particular event will take place compared to the probability that it will not.

Logistic Regression

A statistical method used for modeling the outcome of a binary dependent variable based on one or more predictor variables.